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McDonald's Changes Its Colors--For Now
Summer 1999--McDonald's is still the home of the Golden Arches, but otherwise its colors are changing. Subdued cedar shingles and red brick walls are making way for fire-engine red and antiseptic white.
The color change is part of a nationwide campaign by the 44-year-old chain to rejuvenate its image in response to increased competition in the fast-food industry. So far, 400 McDonald's in Boston have gone under the brush, and about 250 franchises in the Maryland/DC/Virginia area are in the process of changing.
Before and After has painted two local McDonald's franchises so far, one in Olney and one in Cumberland. Each job took about three days to complete, during which time the establishments remained open for business.
Not everyone is happy with the new "youthful" color scheme. Protests in rustic Cape Cod were so bitter that several franchises relented and returned to original colors. Could this become a national trend? Frankly, B&A doesn't care. We'll gladly paint any McDonald's back to its original colors--and at a very reasonable price.
 McDonald's
Franchise, Cumberland
Summer
1999
(1)
McDonald's
franchises have looked this way for most of their existence. The
chain decided they didn't look youthful enough.
 McDonald's
Franchise, Cumberland
Summer
1999
(2)
B&A's
paint crew used a pressure sprayer to apply the paint. They started
with the roof, first removing the vertical trim.
 McDonald's
Franchise, Cumberland
Summer
1999
(3)
Then
came the white walls, with red trim added to the bottom afterward.
McDonald's stayed open the whole time.
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